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Our Mission

We are a group of doctors, AI and behavioural scientists on a mission to improve the lives of those with chronic diseases by offering life insurance that empowers customers to live healthier lives.
What are Bluezones?

What are Bluezones?

Blue Zones is a term used to describe regions of the world where people live significantly longer than average - Currently there are 5 around the world: Okinawa (Japan), Sardinia (Italy), Nicoya (Costa Rica), Icaria (Greece) and Loma Linda (California). Residents of these regions have produced the highest number of centenarians, suffer a low prevalence of chronic lifestyle diseases and live more years of good health.

When the lives of the people in the Blue Zones were analysed, it was found that their secret to longevity was due to a lifestyle that made healthy choices easy. Some of these choices include moderate caloric intake, regular physical activity, stress reduction, engagement in social life and life purpose. The secret boils down to a simple explanation: our bodies have a remarkable capacity in healing themselves as long as we support them with the right factors.

Our Philosophy

Ikigai is a Japanese concept that means ‘a reason for being’ or having a sense of purpose and direction in life. It focuses on developing oneself. It was suggested that ikigai may be one of the reasons for the longevity of the people in Okinawa's Blue Zone. It can come from dreaming about what the future can be about and working towards it in a manner that is enjoyable and makes one feel at ease.

This is Bluezone's underlying philosophy. We believe in building sustainable habits for the long term by taking a slow, deliberate and methodical approach to help you realise your ideal future version. We don't believe in an intense lifestyle that makes you feel miserable and stressed. We prefer consistency over intensity and the power of compounding one's health.

Our Philosophy
The Team

Dr. Karan Mehta

Co-founder & CEO

Karan is a medical doctor and an NHS Clinical Entrepreneur Fellow. He is a PhD candidate in AI in Healthcare at University College London after having achieved his Master’s in Health Data Science. Previously, he worked at Babylon Health and as an Entrepreneur in Residence at the Insurtech accelerator.


Dr. Chris Bracegirdle

Co-founder & CTO

Chris is a serial entrepreneur with expertise in Machine Learning, holding a PhD from University College London. His previous venture was acquired by FTSE-100 company Rightmove PLC in 2016. Starting out in an investment bank, he has experience in technology, health tech, and fintech.


Dr. Kingshuk Pal

Clinical Lead

Kingshuk is an academic GP. He is interested in the development of internet tools for managing chronic illness, with a PhD from University College London titled Development of an online self-management intervention for adults with type 2 diabetes. This was translated into HeLP-Diabetes and is being scaled across the NHS.


Tasneem Harnekar

Chief Proposition Officer

Qualified actuary currently pursuing 2 MBA’s from Columbia Business School and London Business School respectively with 12+ years of insurance experience spanning investments, finance, product development and digital venture collaboration. Accomplished leader passionate about growth and challenging the status quo in respect of technology-led disruptive change.


David Packman

Chief Growth Officer

David is a data-driven Chief Growth Officer with 15+ years’ marketing and leadership experience. He has worked in high-growth Marketing roles at disruptive tech start-ups and FTSE100 corporations, leading the digital transformation of their respective industries across EdTech, HealthTech, FitTech & FinTech.

Coming soon.
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We do not sell, rent, or lease our contact data or lists to third parties, and we will not provide your personal information to any third party individual, government agency, or company.
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